AB616,8,64 100.30 (2) (cm) "Refiner" means a manufacturer, producer or refiner of motor
5vehicle fuel or a person who purchases motor vehicle fuel for sale to wholesalers of
6motor vehicle fuel.
AB616, s. 9 7Section 9. 100.30 (2) (d) of the statutes is amended to read:
AB616,8,128 100.30 (2) (d) "Replacement cost" means the cost computed as specified in par.
9(a) or (am), (c) or (cb) at which the merchandise sold could have been bought by the
10retailer or, wholesaler or wholesaler of motor vehicle fuel at any time if bought in the
11same quantity as the retailer's or, wholesaler's or wholesaler of motor vehicle fuel's
12last purchase of the said merchandise.
AB616, s. 11 13Section 11. 100.30 (2) (j) of the statutes is created to read:
AB616,8,1714 100.30 (2) (j) "Terminal" means a motor vehicle fuel storage and distribution
15facility that is supplied by a pipeline or marine vessel, from which facility motor
16vehicle fuel may be removed at a rack and from which facility at least 5 refiners sell
17motor vehicle fuel
AB616, s. 11 18Section 11. 100.30 (2) (L) (intro.) of the statutes is amended to read:
AB616,8,2219 100.30 (2) (L) (intro.) "Wholesaler" includes every person holding a permit as
20a multiple retailer under s. 139.30 (8) and every person engaged in the business of
21making sales at wholesale, other than sales of motor vehicle fuel at wholesale, within
22this state except as follows:
AB616, s. 12 23Section 12. 100.30 (2) (m) of the statutes is created to read:
AB616,8,2424 100.30 (2) (m) "Wholesaler of motor vehicle fuel" includes all of the following:
AB616,9,3
11. Every person who acquires motor vehicle fuel from a refiner, stores the motor
2vehicle fuel and sells it through 5 or more retail outlets that the person owns or
3operates.
AB616,9,54 2. Every person who acquires motor vehicle fuel from a refiner and stores it in
5a bulk storage facility other than a retail station for further sale and distribution.
AB616,9,76 3. Every person engaged in the business of making sales of motor vehicle fuel
7at wholesale within this state.
AB616,9,138 4. Every person engaged in the business of selling diesel fuel if that person's
9sales of diesel fuel accounted for at least 60% of that person's total sales of motor
10vehicle fuel in the previous year or, if that person did not engage in the business of
11selling diesel fuel in the previous year, if that person reasonably anticipates that
12sales of diesel fuel will account for at least 60% of that person's total sales of motor
13vehicle fuel in the current year.
AB616, s. 13 14Section 13. 100.30 (2m) (a) of the statutes is amended to read:
AB616,9,1915 100.30 (2m) (a) When one or more items of merchandise are furnished or sold
16in combination with or on condition of the purchase of one or more other items, or are
17so advertised, all items shall be included in determining cost under sub. (2) (a) or
18(am), (c) or (cb); and if any of the items included therein are separately priced, such
19separate price shall be subject to the requirements of this section.
AB616, s. 14 20Section 14. 100.30 (2m) (b) of the statutes is amended to read:
AB616,9,2521 100.30 (2m) (b) Any retailer who also sells to other retailers shall use the
22invoice cost to other retailers in computing the selling price at retail under sub. (2)
23(a) (am) 1. and 2.; and if that retailer is a manufacturer or producer, both sub. (2) (a)
24(am) 1. and 2. and (c) 1. and 2. shall be used in computing the selling price at retail.
25In the absence of sales to other retailers, the manufacturer's or producer's invoice

1cost to wholesalers shall be used in computing the manufacturer's or producer's
2selling price at retail as provided in sub. (2) (a) (am) 1. and 2. and (c) 1. and 2.
AB616, s. 15 3Section 15. 100.30 (3) of the statutes is amended to read:
AB616,10,134 100.30 (3) Illegality of loss leaders. Any sale of any item of merchandise
5either by a retailer or, wholesaler, wholesaler of motor vehicle fuel or refiner, at less
6than cost as defined in this section with the intent or effect of inducing the purchase
7of other merchandise or of unfairly diverting trade from a competitor, impairs and
8prevents fair competition, injures public welfare and is unfair competition and
9contrary to public policy and the policy of this section. Such sales are prohibited.
10Evidence of any sale of any item of merchandise by any retailer or wholesaler at less
11than cost as defined in this section shall be prima facie evidence of intent or effect
12to induce the purchase of other merchandise, or to unfairly divert trade from a
13competitor, or to otherwise injure a competitor.
AB616, s. 15 14Section 15. 100.30 (4m) of the statutes is created to read:
AB616,10,2115 100.30 (4m) Liability. Any person who violates this section is liable, and every
16partner, officer or director of the person is liable jointly and severally with and to the
17same extent as the person, unless the person liable under this subsection proves that
18he or she did not know, and in the exercise of reasonable care could not have known,
19of the existence of the facts by reason of which the liability is alleged to exist. A
20person who is liable under this subsection may obtain contribution as in cases of
21contract from any other person who is liable under this subsection.
AB616, s. 17 22Section 17. 100.30 (5) (a) of the statutes is amended to read:
AB616,11,623 100.30 (5) (a) The department may issue a special order as provided in s. 93.18
24against a retailer or, wholesaler, wholesaler of motor vehicle fuel or refiner requiring
25the retailer or wholesaler person to cease and desist from violating this section in the

1sale of cigarettes or other tobacco products, fermented malt beverages, intoxicating
2liquor or wine or motor vehicle fuel. The department or a district attorney may
3commence an action on behalf of the state against a retailer or, wholesaler,
4wholesaler of motor vehicle fuel or refiner
who violates a special order issued under
5this paragraph to recover a forfeiture of not less than $200 nor more than $5,000 for
6each violation.
AB616, s. 16 7Section 16. 100.30 (5m) of the statutes is created to read:
AB616,11,168 100.30 (5m) Private cause of action. Any person who is injured or threatened
9with injury as a result of a sale or purchase of motor vehicle fuel in violation of sub.
10(3) may bring an action against the person who violated sub. (3) for temporary or
11permanent injunctive relief or an action against the person for 3 times the amount
12of any monetary loss sustained or an amount equal to $2,000, whichever is greater,
13multiplied by each day of continued violation, together with costs, including
14accounting fees and reasonable attorney fees, notwithstanding s. 814.04 (1). An
15action under this subsection may not be brought after 180 days after the date of a
16violation of sub. (3).
AB616, s. 19 17Section 19. 100.30 (6) (a) 7. of the statutes is amended to read:
AB616,11,2118 100.30 (6) (a) 7. The price of merchandise, other than motor vehicle fuel, is
19made in good faith to meet an existing price of a competitor and is based on evidence
20in the possession of the retailer or wholesaler in the form of an advertisement, proof
21of sale or receipted purchase.
AB616, s. 18 22Section 18. 100.30 (6) (a) 9. of the statutes is created to read:
AB616,11,2423 100.30 (6) (a) 9. Motor vehicle fuel is sold by a refiner to a wholesaler of motor
24vehicle fuel, who may sell the motor vehicle fuel at either retail or wholesale.
AB616, s. 21 25Section 21. 100.30 (6) (a) 10. of the statutes is created to read:
AB616,12,6
1100.30 (6) (a) 10. The price of motor vehicle fuel is identical to the price of the
2same merchandise sold by a direct competitor at not less than the competitor's cost
3to retailer or cost to wholesaler of motor vehicle fuel, whichever is applicable, on the
4same day, is established in good faith to meet the competitor's price and is based on
5evidence in the possession of the retailer or wholesaler of motor vehicle fuel in the
6form of an advertisement, proof of sale or receipted purchase.
AB616, s. 19 7Section 19. 100.33 (1) (h) of the statutes is repealed and recreated to read:
AB616,12,118 100.33 (1) (h) "Sales at wholesale" includes any transfer, for a valuable
9consideration made in ordinary course of trade or the usual conduct of the
10wholesaler's business, of title to tangible personal property to the purchaser for
11purposes of resale or further processing or manufacturing.
AB616, s. 23 12Section 23. 814.04 (intro.) of the statutes is amended to read:
AB616,12,16 13814.04Items of costs. (intro.) Except as provided in ss. 93.20, 100.30 (5m),
14101.22 (6) (i) and (6m) (a), 769.313, 814.025, 814.245, 895.035 (4), 895.75 (3), 895.77
15(2), 943.212 (2) (b), 943.245 (2) (d) and 943.51 (2) (b), when allowed costs shall be as
16follows:
AB616, s. 24 17Section 24. Initial applicability.
AB616,12,19 18(1)  This act first applies to violations of section 100.30 (3) of the statutes that
19occur on the effective date of this subsection.
AB616,12,2020 (End)
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